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Join the Collab: Hot Takes on In-Drawer Power
Docking Drawer is partnering with creators who have strong opinions about how kitchens and bathrooms should function and smart solutions for making them better. This paid UGC campaign starts with your hot take, then reveals the powered drawer as the solution. No cords on the counter. No clutter. Just a smarter, safer way to power the space.
PARTNER WITH USJoin the Collab: Hot Takes on In-Drawer Power
Your Recommended Product
Docking Drawer is partnering with creators who have strong opinions about how kitchens and bathrooms should function and smart solutions for making them better. This paid UGC campaign starts with your hot take, then reveals the powered drawer as the solution. No cords on the counter. No clutter. Just a smarter, safer way to power the space.
Project Brief
Deliverables
(2) UGC Videos
30 sec each
Vertical Reel format
Voiceover and on-camera presence encouraged
Compensation
$1000
Any Blade Series in-drawer outlet at no cost
Usage
Organic + paid usage terms (including whitelisting) discussed and agreed upon per project
Timeline
60 days from product delivery to final assets
Video Concepts
We’re showing how everyday kitchen and bathroom spaces feel calmer and more intentional when power is thoughtfully moved into the drawer. By relocating charging out of sight, the space instantly feels cleaner, safer, and easier to live in.
Video 1: The Hot Take
Lead with a strong opinion about your space — something that sounds controversial until you see the drawer. The hook should feel genuine, not scripted. Your hot take, your voice, your space. Let the Docking Drawer be the proof that makes the opinion land.
Examples to get you started:
- "Hot take: the best place to charge your phone isn't on your counter."
- "Controversial, but I think everyone should have power inside their drawers"
Video 2: The "Why Didn't I Think of This" Moment
A more conversational, lifestyle-focused video about what it means to build function into a space that wasn't designed for it. What made you rethink this spot? What does it do now that it couldn't before? Let the powered drawer be the answer — the day-in-the-life payoff that shows exactly why you wish you'd done it sooner. Plug in, charge up, close the drawer.
Key Talking Points
Visual Calm: Power disappears into the drawer — no cords on the counter, no clutter, just a clean, more organized space.
Hidden Function: The best upgrades are the ones no one sees coming — power built right in where you'd never expect it.
Built-in Protection: Features a built-in thermostat that automatically cuts power if surrounding temperatures rise.
Smart Design: Cable management arms guide and protect the power cord as the drawer opens and closes.
Fast Charging: 65W USB-C fast-charges multiple devices at once so the whole household stays powered up and ready.
Do's and Don'ts
- DO lead with a genuine, unscripted opinion — the more it makes people pause, the better
- DO capture the powered drawer reveal as the satisfying payoff that proves your point
- DO show how it fits into your real routine — plug in, charge up, close the drawer
- DO refer to the product using brand language: Docking Drawer Blade Duo, Docking Drawer Blade, in-drawer outlet
- DO use short charging cords, or manage longer cord lengths for a neat drawer space
- DON’T use any charging blocks — cables plug directly into the USB ports on the Blade outlet
- DON’T make it feel like a product demo — your take is the story; the outlet is the proof
