How to Shoot the Perfect Video

Phone Orientation: Shoot videos in vertical/portrait orientation

Video Length: The ideal video is around 30 seconds in length

Pace: Aim for a faster pace to grab and keep audience attention

Voiceover narration, explaining things like:

• How you’re using Docking Drawer in your project
• How Docking Drawer makes your daily life better
• What you think about the ease of installation
• How you might use Docking Drawer in other applications
• Refer to Key Talking Points

Scenes to capture to help communicate the message:

• Before and after, showing how Docking Drawer has improved your space
• Shots of you opening your drawer, plugging/un-plugging devices from the in-drawer outlet, etc.
• Shots of you in your space that show how the room at large might benefit from Docking Drawer, by eliminating clutter or otherwise
• Shots that show how your daily routine might be simplified as a benefit of installing in-drawer outlets
• Wide shots of the room that might show the space as a whole and how Docking Drawer fits into a luxurious or organized aesthetic in general
• Short shots of you installing the product, though this should not be the majority of your video.
• Refer to Do's and Don't of Creating Great Content

How to Shoot the Perfect Photos

Capture the Room as a Whole

Why It Works: This essential shot demonstrates the practical benefits that Docking Drawer products bring to any project and every room.

How to Shoot It

Wide Shot: The image should be wide-focused, so take a step back to showcase how our solutions benefit the surrounding space by creating a more functional and clutter-free environment.

Tidy Aesthetic: Show clear surfaces and the overall aesthetic of the space.

Capture the Drawer Area

Why It Works: Capturing the closed drawer emphasizes the sleek and seamless integration of our solutions within the drawer area.

How to Shoot It

Closed Drawer: Focus in on the closed drawer, but step back to capture the surrounding drawer area.

Surrounding Area: Ensure that the countertops are clear of clutter to highlight the effectiveness of completely clutter-free surfaces.

Capture the Drawer

Why It Works: The perfect shot is an all-in-one close-up that captures how you're using the outlet and how the drawer fits into the surrounding environment.

How to Shoot It

3/4 View: The best angle is a 3/4 view, which shows both the outlet and the drawer contents in action. To do this, simply step to the side of the drawer, and position the camera high enough to see the drawer contents, but low enough to see the rest of the countertops in the background.

Angle: You could rotate your phone to shoot in a horizontal/landscape orientation to capture this more easily.

Key Talking Points

Clear Countertop Clutter: Eliminate cord and device clutter from countertops and surfaces

Safety Features: Built-in thermostat cuts power when surrounding temps exceed 120°F

Smart Design: Cable management arms guide and protect the power cord as the drawer opens and closes

Variety of Configurations: 65W USB-C, 30W USB-C, USB-A and AC

Fast Charging: 65W USB-C fast charges multiple devices at their fastest speed

View More Docking Drawer Talking Points Here

Do's and Don'ts for Creating Great Content

• DO organize cords, devices, and the surrounding area for a neat and tidy aesthetic
• DO use short charging cords, or manage longer cord lengths for a neat and tidy drawer space
• DO capture lifestyle shots of people using your Docking Drawer!
• DO use natural light whenever possible
• DO refer to the product using brand language, ex: Docking Drawer Blade Duo, Docking Drawer Blade, in-drawer outlet
• DON’T use any charging blocks. Charging cables should instead be plugged directly into the USB ports on the Blade outlet.