January 15, 2021 2 min read
2021 marks our 7th year as the market leader of in-drawer outlets. How did we get here?
The story starts back in 2013 when Scott Dickey, a successful entrepreneur with semiconductor engineering expertise, was remodeling his kitchen. His wife had an idea to declutter their home and requested that four drawers be installed, each drawer featuring an outlet to give everyone in the family their own organized space to charge devices while keeping the countertops clutter free 💡
That’s when Scott discovered that a safe, certified in-drawer outlet solution did not exist. Utilizing his engineering expertise, he got to work and created the very first Docking Drawer prototype. But this prototype was more than simply an outlet fit for a drawer.. using his expertise designing solutions for the semiconductor industry, Scott created a solution that included interlocking safety features and was relatively simple to install. Just a few months later in early 2014, Docking Drawer officially launched at KBIS and our journey began.
After receiving an overwhelmingly positive response at KBIS that year, Scott quickly began working around the clock to design a powering outlet solution to compliment the original model with charging capabilities, then submitted and successfully obtained our first patents.
Word continued to spread about our outlets as our product offerings expanded. To service a wider audience, a simple website was created so customers could more easily place orders and we formed strategic relationships with distribution partnerships such as Hafele, EB Bradley, Hardware Hut, Lowes, plus electrical distributors and more.
Fast forward to 2021.. after 7 years of constantly innovating our products to offer the smartest, safest and simplest to install solutions, we have officially launched the NEWest Blade Series in drawer outlets. Complete with the interlocking safety features we’ve become known for, this new unified line of in-drawer outlets are simpler than ever to install into any drawer type using only basic power tools and 7 included screws. A single unified solution can now do everything from charge technology to power hot tools and small appliances, and best yet: every outlet now contains a corded electrical connection, so they simply plug into the nearest power source.
We attribute our success to the passion that trickles down through every layer of our talented and highly dedicated team. We’ve worked hard to maintain our market leading position for 7 years, and with the new Blade Series outlets now easier and more affordable than ever before to install into any drawer and every project, we’re excited to see how you’ll use our products to create more purposeful and functional spaces in both residential and commercial applications. The possibilities are endless!